[Case study · AgTech / Own product]
Planva—a digital platform for agronomy
threeit’s own product for fields, orchards, and crops: one system where strategy, brand, design, and engineering meet real field work.
From fragmented records to one operational picture
Agronomy workflows are often distributed across spreadsheets, messages, paper records, and software that performs poorly in the field. Planva is being created as an understandable platform for seasonal planning, agricultural assets, field scouting, and connected data analysis.
One threeit team develops the whole product: strategy, brand, web interface, mobile application, design system, and engineering architecture are treated as related decisions. It is our continuous proving ground for making a complex B2B product clear and recognisable.
The Planva ecosystem
- 01
Web platform
A workspace for farm structure, fields and orchards, planning, data, and operational decisions.
- 02
Planva Mobile
A field product designed around short workflows and resilience to unstable connectivity.
- 03
Planva Scout and AI
Scouting, imagery, and phytosanitary reporting with AI attached to specific work.
- 04
Brand and design system
Shared positioning, visual language, tokens, and components across product, site, and communications.
Product principles
- 01
One entity, one truth
Farm data should stay connected and appear in decision context rather than being copied between files.
- 02
The field shapes the interface
Connectivity, device, light, and occupied hands are treated as product constraints.
- 03
Complexity appears progressively
The core journey stays clear while analytics and advanced tools appear when they are useful.
- 04
The system evolves together
Brand, UX, data, and engineering change coherently so new modules do not fragment the product.
About Planva
01What is Planva?+
Planva is threeit’s own AgTech product for digital work with farms, fields, orchards, crops, planning, scouting, and connected operational data.
02What did threeit create for Planva?+
threeit is responsible for product strategy, brand, UX/UI, the web platform, mobile application, design system, and ongoing engineering.
03Can I see the product?+
The public product site is available at planva.ru. Operational modules are released progressively and shown according to their readiness and the demonstration context.
threeit · digital products